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Friday, September 29, 2023

Google Analytics 4: A Step-by-Step Guide to Migrating from Universal Analytics

Google Analytics 4 (GA4) is the latest version of Google Analytics, which is a web analytics service offered by Google. GA4 provides more advanced tracking and analysis of user behaviour across multiple devices and platforms, including web, mobile apps, and offline interactions.

GA4 introduces several new features, such as cross-device tracking, machine learning, and more granular data controls. It also uses a new event-based data model that allows for more detailed tracking of user interactions and behaviours on a website or app.

Create a new Google Analytics 4 (GA4) property in your Google Analytics account:

Log in to your Google Analytics account and select the Admin section.

Click on the Create Property button.

Choose the Web option if you’re migrating from UA to track a website or select the App option if you’re migrating from UA to track a mobile app.

Follow the prompts to configure your new GA4 property.

Set up tracking on your website or app using the new GA4 tracking code:

Copy the GA4 tracking code from your new GA4 property settings.

Replace the UA tracking code on your website or app with the GA4 tracking code.

Be sure to update any custom tracking or events that were set up in UA to use the new GA4 syntax.

Run both UA and GA4 tracking codes simultaneously during the migration process:

This will ensure that you capture all data during the migration process and minimize any data gaps.

Configure your GA4 property settings:

Navigate to your GA4 property settings and configure your data streams, user properties, and any other necessary settings.

Enable any additional features, such as enhanced measurement or event tracking.

Import any existing UA data into your GA4 property:

In your GA4 property settings, navigate to the Data Import section.

Follow the prompts to select your UA property and import your data.

Monitor and test your Google Analytics (GA4) tracking:

Once your GA4 tracking is set up, be sure to monitor and test it to ensure that data is being collected accurately.

Use the DebugView feature in the GA4 interface to see real-time tracking data as it comes in.

Use both GA4 and UA in parallel:

It’s important to continue using both GA4 and UA in parallel to ensure a complete view of your website or app’s user behaviour.

You can use the data from both platforms to compare and analyze user behaviour trends over time.

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